Crawling and indexing
Robots rules, sitemaps, canonicals, noindex tags, status codes and Search Console coverage reviewed and corrected.
- robots.txt
- XML sitemaps
- Canonical tags
- Status codes
- Index coverage
- Crawl budget on large sites
Most SEO audits end as a long report. Ours end as working fixes: crawling, indexing, speed, structured data and site architecture, implemented in your codebase or CMS by the developers who found them.
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Problems we solve
Technical problems quietly stop good pages from being crawled, indexed or ranked.
Important pages are missing from Google, or the wrong versions are indexed.
Poor Core Web Vitals hurt users and search visibility.
Old URLs, parameters and duplicate pages split signals.
Previous reports listed problems nobody had the skills to fix.
Our solution
We find technical issues, rank them by impact and fix them ourselves or with your developers.
Every finding comes with the URLs, data and reason it matters.
Fixes ordered by impact and effort, not a list of 200 warnings.
Engineers implement fixes and add checks so problems don't return.
What we cover
The areas a technical audit and fix programme covers.
Robots rules, sitemaps, canonicals, noindex tags, status codes and Search Console coverage reviewed and corrected.
LCP, INP and CLS improvements through image, font, script and rendering changes, measured before and after.
URL structure, navigation depth, hub pages and internal links organised so important pages are easy to reach and understand.
Schema markup for organisation, local business, services, articles, FAQs, products and breadcrumbs, validated and kept in sync with content.
Domain changes, redesigns and platform moves planned with full redirect maps and post-launch monitoring.
Rendering, routing and metadata for React and Next.js sites, so content and links are in the HTML search engines see.
What you get
A site that search engines can crawl, understand and trust.
The right pages in Google.
Better Core Web Vitals on mobile.
Logical URLs and internal links.
Valid structured data.
Redirects planned and monitored.
Automated tests that catch regressions.
Why us
The people who find issues can fix them in code.
We build with the frameworks many modern sites use.
We focus on the fixes that matter, not on long reports.
A proposal with scope and a customised quotation.
A free audit call, then a written proposal with a customised quotation.
Our approach
Open each step to see what it covers.
Search Console, analytics and a crawl of the site.
Crawling, indexing, speed, structure, schema and rendering reviewed.
Issues ranked by impact and effort in a short action plan.
Changes implemented by us or alongside your developers.
Fixes validated in Search Console and performance tools.
Automated checks added to catch future regressions.
Common situations
Most audits begin with one of these situations.
Options
How the main options compare.
| Criteria | Audit plus fixes | Audit report only | Ongoing technical SEO |
|---|---|---|---|
| Deliverable | Working fixes | A report | Continuous monitoring and fixes |
| Needs your developers | Optional | Yes | Optional |
| Regression protection | Checks added | None | Monitored |
| Best for | Sites with known problems | Teams with strong developers | Large or fast-changing sites |
Content and link building are separate from technical SEO; see our SEO service for the full picture.
Who we help
Common site types we audit.
Rendering, metadata and routing.
See the workFilters, variants and product schema.
See the workLost rankings and redirects.
See the workBlogs, categories and duplication.
Marketing sites, docs and app separation.
See the workLocal schema and location pages.
See the workHow we work together
Every engagement starts with a written proposal and a customised quotation.
A full audit with fixes implemented.
Best for: Sites with known issues
Planning and monitoring a redesign or domain move.
Best for: Sites about to change
Monitoring, fixes and checks each month.
Best for: Large or growing sites
Guide
Technical SEO makes sure search engines can crawl, render, understand and index your pages, and that users get a fast, stable experience. It covers status codes, sitemaps, canonicals, speed, structured data, architecture and rendering.
It doesn't replace good content or reputation, but it makes sure they aren't wasted.
Google Search Console shows which pages are indexed, why others aren't, Core Web Vitals from real users and which queries bring clicks. It is the most reliable starting point for any audit.
Combine it with a crawl of your site to see the structure search engines encounter.
Largest Contentful Paint is usually improved by faster servers, smaller hero images and less render-blocking code. Interaction to Next Paint improves when heavy JavaScript is reduced. Layout shift is fixed by reserving space for images, ads and fonts.
Measure on real mobile devices and data, not only on a fast office connection.
Search engines can render JavaScript, but delays and errors are common. Server rendering or static generation puts content and links directly in the HTML, which is safer for important pages.
Use real links for navigation, and make sure metadata is set per page on the server.
Technical SEO problems often return with new releases. Automated checks for status codes, titles, canonicals and sitemaps in your build pipeline catch problems before they go live.
Review Search Console regularly for new indexing issues.
Sites with thousands of pages face extra challenges: filters and parameters creating near-duplicate URLs, thin category pages and crawl budget spent on low-value pages.
Clear rules for canonicals, noindex and sitemaps keep crawlers focused on the pages that matter.
Structured data helps search engines understand your pages and can make them eligible for rich results. It must match visible content and stay accurate.
Generate it from the same data as the page, so it never drifts out of sync.
Sites targeting several countries or languages need hreflang annotations, clear URL structures and consistent canonicals.
Mistakes here often cause the wrong version to appear in search results.
Pages marked as crawled but not indexed often have thin or duplicate content. Pages marked as discovered but not crawled may be too deep or have weak internal links. Redirect and 404 reports show where old links lead.
Treat the report as a list of questions, not a list of errors to clear blindly.
Links from strong pages pass authority and help search engines discover and understand important pages. Link from pillar pages to sub-pages, from articles to the services they support, and keep important pages within a few clicks of the home page.
Use descriptive anchor text rather than generic phrases.
Search engines and users also care about HTTPS, mobile usability, no intrusive pop-ups and stable layouts. Cookie banners and chat widgets should not block content or shift the page as it loads.
Small details like these affect how visitors perceive the site and how long they stay.
AI assistants and voice search draw on clear, well-structured content. Pages that answer specific questions directly, use descriptive headings and include accurate structured data are easier for these systems to understand and cite.
The same practices help traditional search results.
On large sites, server logs show how search engine crawlers actually move through the site: which pages they visit often, which they ignore and where they waste time.
Combining log data with Search Console and a crawl reveals problems a single tool misses.
Costs depend on site size, platform, the number and complexity of issues, whether we implement fixes, and ongoing monitoring.
We don't publish fixed prices or packages. After an audit call, we send a written proposal with a customised quotation.
Before you talk to us
A review of how search engines crawl, render and index your site, plus speed, structure and structured data, with prioritised fixes.
Yes. Our engineers implement fixes in your codebase or CMS, or work alongside your developers.
It helps a lot. Read access to Search Console and analytics makes the audit far more accurate.
Yes. We work on images, fonts, scripts, rendering and hosting, and measure before and after.
Yes. We build with them daily and know their SEO specifics.
No. Nobody can guarantee rankings. We fix technical barriers so your content has the best chance to perform.
Yes. We plan redirects, check the launch and monitor Search Console afterwards.
It depends on site size and access. We agree a timeline in the written proposal.
Yes. Automated checks for status codes, titles, canonicals and sitemaps can run on every deployment.
Yes, including URL structure and canonicals.
They can, if they block content or shift the layout. We check and adjust them.
We improve structure, clarity and structured data, which helps AI and voice search understand your pages. Inclusion can't be guaranteed.
It depends on site size, platform and whether we implement fixes. We do not publish fixed prices; share your site for a customised quotation.
Contact us
Send your website address and a few details. Our team reviews every enquiry and gets back to you to set up a call.