Google Ads management services built around lead quality

We set up and manage Google Ads campaigns that track real enquiries, not just clicks: clean account structure, accurate conversion tracking, focused landing pages and honest reporting on cost per qualified lead.

  • Free account review call
  • Custom quotation, never a fixed package
tracking/conversions.ts
1// Count an enquiry only when it reaches the CRM2export async function onLeadCreated(lead) {3  gtag('event', 'generate_lead', {4    value: lead.qualified ? 1 : 0,5    lead_source: lead.utm_source,6  });7  await crm.attachClickId(lead, lead.gclid);8}
  • Conversion tracking
  • GA4
  • Landing pages
  • Lead quality

Worked with

Problems we solve

Spending on Google Ads without knowing what it brings?

Many accounts spend steadily while nobody can say which campaigns produce real customers.

  1. 01

    Clicks, not customers

    Reports show clicks and impressions, but not enquiries or sales.

  2. 02

    Broken conversion tracking

    Conversions are missing, double-counted or counted on page views.

  3. 03

    Wasted search terms

    Broad matches pull in irrelevant searches that eat the budget.

  4. 04

    Weak landing pages

    Ads send visitors to a home page that doesn't answer their question.

Our solution

Ads, tracking and landing pages managed together

Because we also build websites, we fix the tracking and pages that most ad accounts depend on.

  • Tracking you can trust

    Conversions tied to real enquiries, with source data stored with each lead.

  • Focused campaigns

    Tight keyword themes, negatives and ad copy matched to intent.

  • Pages that convert

    Landing pages built or improved for the searches you pay for.

What we manage

Google Ads services

From a first campaign to cleaning up an existing account.

01

Account audit

A review of structure, keywords, search terms, bids, ads, extensions, tracking and landing pages, with a prioritised list of fixes.

  • Structure review
  • Search terms
  • Wasted spend
  • Tracking check
  • Landing pages
  • Action plan
02

Search campaigns

Campaigns built around commercial keywords, with match types, negatives, ad copy and assets planned for each theme.

  • Keyword research
  • Match types
  • Negative keywords
  • Responsive search ads
  • Assets and extensions
  • Location targeting
03

Conversion tracking

GA4 and Google Ads conversions for forms, calls and WhatsApp clicks, with click IDs and UTMs stored on each enquiry.

  • GA4 events
  • Ads conversions
  • Call tracking
  • WhatsApp clicks
  • UTM and click IDs
  • Offline conversions
04

Landing pages

Fast, focused landing pages for each campaign theme, with clear proof and an easy way to enquire.

  • Page per theme
  • Mobile-first
  • Fast loading
  • Clear offer
  • Short forms
  • A/B tests where useful
05

Ongoing optimisation

Regular search-term reviews, bid and budget adjustments, ad testing and pausing what doesn't work.

  • Search-term reviews
  • Bid strategy
  • Budget pacing
  • Ad testing
  • Audience signals
  • Pausing poor performers
06

Reporting

Plain reports on spend, enquiries, cost per qualified lead and what changed, connected to your CRM where possible.

  • Monthly reports
  • Cost per lead
  • Lead quality
  • CRM data
  • Recommendations
  • Review calls

What you get

What well-managed Google Ads gives you

Clarity on what your spend produces.

  • Accurate tracking

    Enquiries measured, not guessed.

  • Less waste

    Irrelevant searches excluded.

  • Better leads

    Campaigns tuned for lead quality.

  • Focused pages

    Landing pages matched to intent.

  • Plain reporting

    Spend, leads and decisions each month.

  • Your account

    Ads and analytics owned by you.

Why us

Why businesses choose Zero One Creation

  • We fix tracking ourselves

    Developers handle GA4, tags and CRM links.

  • We build landing pages

    No waiting on another agency for page changes.

  • Lead quality focus

    We judge campaigns by qualified enquiries.

  • You own everything

    The ad account and data stay in your name.

Running Google Ads already? Give us read access, and we'll show you where the budget is leaking.

A free review call, then a written proposal with a customised quotation.

Our approach

How we manage Google Ads

Open each step to see what it covers.

  1. 01.Audit

    Account, tracking and landing pages reviewed.

  2. 02.Fix tracking

    Conversions tied to real enquiries before scaling spend.

  3. 03.Structure

    Campaigns organised by service, intent and location.

  4. 04.Launch

    Ads, assets, negatives and landing pages live.

  5. 05.Optimise

    Search terms, bids and ads reviewed regularly.

  6. 06.Report

    Monthly reports and review calls.

Common situations

Where Google Ads work usually starts

Most accounts come to us in one of these situations.

  • Spend with no clear results

    What you notice
    Money goes out every month, but the team can't link it to customers.
    How we fix it
    Tracking rebuilt around real enquiries, then campaigns judged on that.

  • Lots of junk leads

    What you notice
    Forms fill up with irrelevant or fake enquiries.
    How we fix it
    Tighter keywords, negatives, form changes and lead-quality feedback.

  • An account nobody understands

    What you notice
    Dozens of campaigns from past agencies, all overlapping.
    How we fix it
    A simpler structure built around services and locations.

  • Starting from zero

    What you notice
    A business wants to test paid search for the first time.
    How we fix it
    A focused pilot on high-intent keywords with tracking ready from day one.

Options

Google Ads, SEO, or both?

How paid and organic search compare.

Google Ads, SEO, or both?
CriteriaGoogle AdsSEOBoth together
Speed to visibilityImmediateGradualImmediate, then compounding
Cost modelPay per clickContent and technical workBoth
When spend stopsTraffic stopsTraffic continuesOrganic continues
Best forTesting demand and urgent leadsLong-term growthMost growing businesses

Paid search data also shows which keywords are worth targeting with SEO.

Who we help

Google Ads for different businesses

Common campaign types we plan.

How we work together

Three ways to work with us

Every engagement starts with a written proposal and a customised quotation. Ad spend is paid directly to Google from your account.

  • Audit and clean-up

    A one-time audit with fixes to tracking and structure.

    Best for: Existing accounts

  • Monthly management

    Campaign management, optimisation and reporting.

    Best for: Ongoing campaigns

  • Ads plus landing pages

    Management with landing page design and development.

    Best for: Campaigns that need better pages

Guide

Google Ads management: a practical guide

Fix tracking before spending more

If conversions are wrong, every automated bidding decision is wrong too. Make sure forms, calls and WhatsApp clicks are tracked once, and that each enquiry stores its source.

Where possible, feed back which leads became customers, so campaigns optimise for real outcomes.

Search terms tell the truth

Keywords are what you bid on; search terms are what people actually typed. Review them regularly and add negatives for irrelevant searches, such as jobs, free or competitor names you don't want.

This is often the fastest way to cut wasted spend.

Landing pages decide conversion

Send each campaign to a page that answers the searcher's question directly, shows proof and makes enquiring easy on a phone. A generic home page usually converts worse.

Keep forms short and add WhatsApp or call options for Indian audiences.

Budgets and bidding

Start with a budget that can buy enough clicks to learn, focused on the highest-intent keywords. Automated bidding works best once there are enough reliable conversions.

Increase budgets on campaigns that produce qualified leads, not just cheap clicks.

Reading reports honestly

Judge campaigns by cost per qualified lead and, where possible, revenue. Impressions and click-through rates are useful signals but not goals.

Compare paid results with organic search data to plan where SEO can take over.

Local campaigns for service businesses

For businesses serving specific cities, location targeting, call assets and location assets matter. Exclude areas you don't serve and adjust bids by distance where useful.

Make sure your Google Business Profile is linked and accurate.

Lead forms and WhatsApp

Indian audiences often prefer to call or message rather than fill forms. Offer WhatsApp and call options on landing pages and track them as conversions.

Respond quickly: paid leads cool fast.

Brand campaigns: when they make sense

Bidding on your own brand name can protect against competitors and capture searches cheaply. Whether it is worth it depends on competition for your brand terms.

Check search terms to decide, rather than running brand campaigns by default.

Account structure that stays manageable

Organise campaigns by service or product line and by location if needed, with tightly themed ad groups. A simple structure makes reports readable and budget decisions easier.

Avoid dozens of overlapping campaigns competing for the same searches.

Ad copy that qualifies clicks

Mention who the service is for, what makes you different and, where relevant, that pricing is customised. Clear ads attract the right clicks and discourage the wrong ones.

Test different messages and keep the ones that bring qualified leads, not just clicks.

Remarketing with care

Remarketing shows ads to people who visited your site. It works best with clear audiences, such as visitors to a specific service page, and limited frequency so ads remain helpful rather than annoying.

Respect consent: only build audiences from visitors who allowed tracking.

Seasonality and budgets

Many businesses have seasonal demand, such as admissions, festivals or financial year-end. Plan budgets around these peaks and prepare ads and landing pages in advance.

Review results after each season to plan the next one.

Negative keywords for Indian businesses

Common wasted searches include jobs and careers, free, courses and training, and competitor names you don't want to target. A shared negative keyword list applied across campaigns removes them consistently.

Review search terms regularly; new irrelevant variations always appear.

What affects the cost of Google Ads management

Management costs depend on the number of campaigns, locations, landing pages, tracking work and reporting needs. Ad spend is separate and paid directly to Google.

We don't publish fixed prices or packages. After a review call, we send a written proposal with a customised quotation.

Before you talk to us

Frequently asked questions

Are you a Google Partner?

We don't claim Google Partner status. We are a development and marketing team that manages campaigns and builds the tracking and pages they rely on.

Is ad spend included in your fee?

No. Ad spend is paid directly to Google from your own account; our management fee is separate.

Can you fix our conversion tracking?

Yes. We set up GA4 and Google Ads conversions for forms, calls and WhatsApp clicks.

Do you build landing pages?

Yes. We design and build fast landing pages for each campaign theme.

Who owns the ad account?

You do. We work inside your account with access you control.

Do you guarantee leads?

No. We can't guarantee results, but we make tracking accurate and manage campaigns for lead quality.

Do you run Meta (Facebook and Instagram) ads?

Our focus is Google search campaigns. Ask us about other channels for your specific case.

Can you track WhatsApp clicks as conversions?

Yes. WhatsApp and call clicks can be tracked alongside forms.

Can you link Google Ads to our CRM?

Yes. Click IDs and sources can be stored with each lead for reporting.

Do you run Performance Max campaigns?

Where they suit your goals and tracking is reliable; search campaigns are usually the starting point.

Do you run remarketing campaigns?

Yes, with consent-based audiences and sensible frequency limits.

How often do you review campaigns?

Regularly, with search-term reviews and adjustments agreed in the proposal.

Can you pause campaigns during off-season?

Yes. Budgets can follow your seasonal demand.

How much does Google Ads management cost?

It depends on campaigns, locations, landing pages and reporting. Ad spend is separate. We do not publish fixed prices; share your needs for a customised quotation.

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