Social media marketing with a clear calendar and approvals

We plan, create and publish social media content for LinkedIn, Instagram and Facebook, with a content calendar you can see, approvals in one place and reports that connect posts to enquiries.

  • Free strategy call
  • Custom quotation, never a fixed package
Social Sphere CRM content calendar on a laptop
Social Sphere CRM, the approval platform we built for social media teams.

Worked with

Problems we solve

Is social media a weekly scramble?

For most businesses, social media is important but always last on the list.

  1. 01

    Irregular posting

    Weeks go by without posts, then several appear at once.

  2. 02

    Approvals in WhatsApp threads

    Drafts, feedback and approvals are lost across chats and emails.

  3. 03

    Posts without a purpose

    Content isn't linked to services, campaigns or enquiries.

  4. 04

    No idea what works

    Nobody tracks which posts bring visits or leads.

Our solution

A planned, approved and measured social presence

Strategy, content and process, so posting becomes reliable and useful.

  • A strategy tied to your business

    Themes built around your services, audience and the questions customers ask.

  • A visible calendar and approvals

    See every planned post, comment on drafts and approve them in one place.

  • Reporting that matters

    Track visits and enquiries from social, not only likes.

What we do

Social media marketing services

From strategy to publishing and reporting.

01

Strategy and positioning

Audience, goals, content pillars and channel choices, documented in a short strategy you can share with your team.

  • Audience definition
  • Goals and measures
  • Content pillars
  • Channel choice
  • Tone of voice
  • Competitor review
02

Content calendar

A monthly calendar of posts linked to your services, launches, events and seasonal moments.

  • Monthly calendar
  • Campaign planning
  • Service-led themes
  • Event coverage
  • Seasonal posts
  • Repurposed content
03

Design and copy

On-brand creatives, carousels, short videos where suitable, and captions written for each platform.

  • Post designs
  • Carousels
  • Short video edits
  • Captions
  • Hashtag research
  • Brand templates
04

Approvals and publishing

Drafts shared for comments and approval with a clear audit trail, then scheduled and published on time.

  • Draft sharing
  • Comments and changes
  • Approval trail
  • Scheduling
  • Publishing
  • Media library
05

LinkedIn for B2B

Company page and founder content for B2B businesses, focused on expertise and trust with buyers.

  • Company page
  • Founder posts
  • Case and project posts
  • Hiring posts
  • Thought leadership
  • Engagement routine
06

Reporting

Monthly reports on reach, engagement, website visits and enquiries from social, with recommendations.

  • Monthly reports
  • Website visits
  • Enquiries from social
  • Top posts
  • Recommendations
  • Review calls

What you get

What changes with a managed social presence

Consistency, control and clarity.

  • A reliable calendar

    Posts planned weeks ahead.

  • Simple approvals

    Feedback and sign-off in one place.

  • On-brand content

    Consistent design and voice.

  • Measured results

    Visits and enquiries tracked.

  • Connected to your website

    Posts link to the right pages.

  • Your accounts

    Pages and assets stay in your name.

Why us

Why businesses choose Zero One Creation

  • We built the workflow tool

    Social Sphere CRM, our own product, is built for content calendars and approvals.

  • Web and marketing together

    Posts link to pages we can build and track.

  • Enquiry-focused reporting

    We measure what matters to the business.

  • Clear written scope

    A proposal with scope and a customised quotation.

Tell us who your customers are and what you sell, and we'll sketch your first month of content.

A free strategy call, then a written proposal with a customised quotation.

Our approach

How we run social media

Open each step to see what it covers.

  1. 01.Discovery

    Your business, audience, competitors and current accounts.

  2. 02.Strategy

    Goals, channels, content pillars and measures agreed in writing.

  3. 03.Calendar

    A monthly plan of posts shared for review.

  4. 04.Create

    Designs and captions prepared and sent for approval.

  5. 05.Publish

    Approved posts scheduled and published.

  6. 06.Review

    Monthly reports and improvements.

Common situations

Where social media work usually starts

Most engagements begin with one of these situations.

  • No one owns social media

    What you notice
    Posting depends on whoever has time that week.
    How we fix it
    A monthly calendar, a clear owner and a predictable approval routine.

  • Approvals take forever

    What you notice
    Drafts wait days for feedback in chat groups.
    How we fix it
    One place to review, comment and approve each post.

  • B2B business on Instagram only

    What you notice
    Effort goes to channels buyers don't use for decisions.
    How we fix it
    A channel plan that adds LinkedIn for B2B audiences.

  • Posting without results

    What you notice
    Regular posts, but no visits or enquiries.
    How we fix it
    Service-led content with links, tracking and clear calls to action.

Options

In-house, freelancer or agency?

How the main options compare.

In-house, freelancer or agency?
CriteriaManaged serviceFreelancerIn-house only
Strategy and reportingIncludedVariesDepends on skills
Design and copyTeam of specialistsOne personDepends on team
ConsistencyPlanned calendarVariesOften slips
Best forBusinesses that want reliabilitySmall budgetsTeams with dedicated marketers

We can also support an in-house marketer with strategy, design and approvals.

Who we help

Social media for different businesses

Common content approaches we plan.

  • Education and coaching

    Results, faculty, events and admissions.

    See the work

  • Manufacturers and B2B

    LinkedIn, products and projects.

    See the work

  • Professional firms

    Expertise and updates for clients.

    See the work

  • Real estate

    Projects, progress and site visits.

    See the work

  • Social media agencies

    Approvals and calendars with Social Sphere CRM.

    See the work

  • Local businesses

    Offers, events and reviews nearby.

    See the work

How we work together

Three ways to work with us

Every engagement starts with a written proposal and a customised quotation.

  • Strategy and set-up

    Strategy, profiles, templates and a first calendar.

    Best for: Businesses starting fresh

  • Monthly management

    Calendar, content, approvals, publishing and reports.

    Best for: Businesses that want it handled

  • Support for in-house teams

    Strategy, design and approval workflows.

    Best for: Teams with a marketer

Guide

Social media marketing: a practical guide

Choose channels by audience

B2B buyers research on LinkedIn; consumers often discover brands on Instagram; many local and family audiences are on Facebook. Choose two channels you can do well rather than five you can't keep up.

Your website and WhatsApp remain where most enquiries happen, so link social posts to them.

Content pillars keep you consistent

Pick three to five themes, such as expertise, work and results you can share, people and culture, customer questions and offers. Rotate them through the month.

Pillars make planning faster and keep content tied to the business.

Approvals without delays

Slow approvals are the main reason calendars slip. Agree who approves, how quickly, and where feedback is given. Keep drafts, comments and approvals in one place with a clear history.

This is the problem we built Social Sphere CRM to solve for agencies and teams.

Measure what matters

Reach and likes show visibility, but website visits, enquiries and sales show value. Use tracked links and ask new customers how they found you.

Review monthly which topics and formats lead to action.

Repurpose your best content

A single project, article or event can become several posts: a carousel, a short video, a quote and a behind-the-scenes photo. Repurposing saves time and reinforces your message.

Link back to the full article or service page on your website.

Founder and employee voices on LinkedIn

For B2B businesses, posts from founders and team members often reach more people than company pages. Share expertise, lessons from projects and behind-the-scenes stories.

A simple routine of a few posts a week works better than occasional long essays.

Using customer questions as content

The questions your sales and support teams answer every day make excellent posts. They are relevant, practical and show expertise.

Keep a shared list of questions and turn them into posts, carousels and short videos.

Handling comments and messages

Social media is a conversation. Reply to comments and messages promptly and politely, and route enquiries to the right person.

Agree who responds and how quickly, so nothing is missed.

Building a library of brand templates

Reusable templates for common post types, such as quotes, tips, project highlights and announcements, keep design consistent and save time each month.

Keep templates flexible enough to avoid every post looking the same.

Social media for hiring

Posts about your team, culture and projects help attract talent as well as clients. Many candidates check a company's LinkedIn before applying.

Include hiring posts in the calendar when you have open roles.

Short video without a production team

Short videos, such as behind-the-scenes clips, quick tips and project walkthroughs, perform well on most platforms. A phone, good light and a clear message are often enough.

Plan a few simple video formats and repeat them, rather than chasing complex productions.

Measuring social media for B2B

For B2B businesses, the best signals are profile visits from decision-makers, website visits from social, enquiries and conversations started. Likes matter less than who engages.

Track links with UTM parameters so social traffic shows up clearly in analytics.

Keeping a consistent brand voice

A short voice guide, covering tone, words to use and avoid, and how to reply to comments, keeps posts consistent even when several people contribute.

Consistency builds recognition over time.

Working with Social Sphere CRM

For teams that manage several brands or clients, Social Sphere CRM, our own product, keeps calendars, drafts, comments and approvals in one place with a full history of who approved what.

It is the same workflow we use to run approvals smoothly.

What affects the cost of social media marketing

Costs depend on channels, posting frequency, design and video needs, copywriting, community management and reporting.

We don't publish fixed prices or packages. After a strategy call, we send a written proposal with a customised quotation.

Before you talk to us

Frequently asked questions

Which platforms do you manage?

Mainly LinkedIn, Instagram and Facebook, chosen based on your audience.

Do we approve posts before they go live?

Yes. Every post is shared for comments and approval before publishing.

What is Social Sphere CRM?

Our own product for social media agencies and teams: content calendars, client portals, media libraries and approvals with an audit trail.

Do you create videos?

We create short edits and reels where they suit your goals; larger video production is scoped separately.

Do you run paid social ads?

Our focus is organic social media. Ask us about paid campaigns for your specific case.

Who owns our social media accounts?

You do. We work with access you control, and all assets are yours.

Do you guarantee followers or engagement?

No. We focus on consistent, useful content and measure visits and enquiries.

Do you reply to comments and messages?

We can, or we can route them to your team, depending on the plan.

Can you manage founder LinkedIn profiles?

Yes. We help plan and draft posts for founders to review and publish.

Can we see the calendar in advance?

Yes. The monthly calendar is shared before posts are created.

Do you film videos?

We can plan and edit short videos; filming is usually done by your team on a phone, with our guidance.

How do you measure social media results?

Through website visits, enquiries and engagement from the right audience, tracked with UTM links.

Can several people in our team approve posts?

Yes. Approval steps can include more than one person.

How much does social media marketing cost?

It depends on channels, frequency, design, video and reporting. We do not publish fixed prices; share your needs for a customised quotation.

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